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The practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines.
Once you have performed a full in-depth audit of your website, you can then start making changes to it.
This process is known as on-site search engine optimisation, or SEO as it is more commonly known.
It is the opposite of off-site SEO, which deals with the optimisation of external elements like links.
It refers to the practice of optimising all of the elements that are within the website itself, ergo on-site SEO.
Properly executed on-site SEO sends the right signals to search engines like Google and lets them know that your website is relevant to a particular search query.
Keywords used to be at the forefront of on-site SEO, but thanks to some clever updates from Google, keywords are no longer at the centre of importance.
That being said, keywords are still a ranking factor, and in-depth keyword research is a must when optimising a site.
There are several tools that you can use for keyword research, including Google’s own Keyword Planner.
Once you have comprehensive list of keywords it is time to start using these keywords and their synonyms on your website pages.
This has to be done in a way that is relevant to the content of the page, as Google is very skilled in distinguishing ‘keyword stuffing’ and repetition in a way that is not of any value to its users.
The aforementioned update from Google is highly capable of determining quality of content within a web page.
This make is more important than ever to ensure that all content on your website is of a high calibre that providers value to those who come across it.
Content should be:
Content must be thorough and provide more than just surface level information
Google wants to see original content, not just pages that are churned out
Content should be user friendly and not a chore to get through
Your content must be researched and reliable as a source of information
Above all, content has to deliver value as an answer to a search query
At SEO Glasgow, we go through a similar setup process with each new client, before moving forward and producing your business with a tailor-made SEO strategy to suit your current objectives. Campaigns can be adapted and altered at any time, providing you with streamlined strategy that keeps on giving. We use a range of SEO services in Glasgow to help us achieve your goals and help your business push past competitors in the race for that number one spot on Google and other search engines. The general process we take for SEO marketing Glasgow includes;
How many internal or external links are there on the page?
Are you using Schema.org structured markup data or similar?
Are your webpages friendly to mobile browsers?
How quickly does a page take to load?
Are your URL clear instead of being endless strings of characters?
Do your pages have metadata and descriptions on them?
Our approach is simple.
If you are interested in improving your websites ranking online, then SEO Glasgow is the way forward.
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Glasgow G3 7DS
0141 374 0493
info@seoglasgow.com
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